How MACCE GrowthIQ™ works

One revenue model. Seven pillars. No invented numbers.

GrowthIQ is built around a single revenue calculation object so every section of the report agrees with every other section.

The seven pillars

Website Quality
Local Visibility
Lead Generation
Mobile Experience
Trust Signals
Reviews
Competitive Position

The revenue model

Visitors → Leads → Customers → Revenue. Annual opportunity is derived mathematically from the displayed growth scenarios. The opportunity card, scenario card, and impact card all reference the same revenue object.

Confidence over inflation

If we can't quantify something reliably, we mark it unquantified rather than inflating the dollars. Confidence is reduced before opportunity is increased.

Industry-aware scoring

E-commerce uses traffic × conversion × AOV
Service businesses use leads × close rate × project value
Each detected business type uses its own scoring profile

See the methodology overview on the Disclaimer page, or run your first audit.

Ready to see where your business is losing money?

Run a MACCE GrowthIQ™ audit in minutes. One-time $29, with up to $500 credit toward a future MACCE engagement.

Start my audit — $29